India’s E-Commerce Boom: How Value Platforms Like Meesho Are Driving the Next Growth Wave
Sowaibah AnamHyderabad, November 26: India’s retail and e-commerce sector is entering a rapid expansion phase, with value-focused platforms emerging as key drivers of digital consumption. A recent explainer by financial educator CA Rachana Ranade highlights the scale of this shift and the opportunities it presents for small sellers and new internet users across the country.
India’s retail market stands at an estimated ₹83 trillion and is projected to reach between ₹123 trillion and ₹135 trillion by 2030. Within this, e-commerce gross merchandise value is expected to touch ₹15 trillion to ₹18 trillion by 2030. Growth is driven by rising middle-class spending, urbanisation, and increased demand from tier-2 and tier-3 cities.
Ranade’s analysis divides e-commerce activity into two segmen...